Custom Squarespace Website for online leadership coach
Plentiful is a business and life coaching practice supporting corporate professionals who feel stuck or disconnected from their work. Founder Anushka came to me at an early stage of her business, where the direction, messaging, and structure of the website were still taking shape.
While she had a sense of the visual tone she wanted, the site needed clarity around its purpose, audience, and core offering. Anushka was keen to appeal to male corporate clients, with a design that felt masculine but was softened with natural elements inspired by her outdoor-based work.
I guided Anushka through the early stages of the project, helping her clarify her voice, messaging, and primary coaching package. From there, I developed a rich, considered style guide using deep, natural tones and typography that felt confident and premium, shaping the overall direction of the site.
The website is structured to speak directly to her ideal client, addressing their challenges and guiding them towards booking an initial call. Video content was incorporated to personalise the experience and bring warmth and approachability to the design.
The result is a confident, high-end website with a clear goal and intuitive flow. The site reflects the level of clients Anushka works with and supports her business as it continues to grow.
“Working with Kirsty has been brilliant. Not only is she creative, innovative, attentive and genuinely just a lovely person to work with, she added value even before I had signed up with her and continued to do so throughout the build process.
I not only now have an incredible new website, I have learnt so much from her about other things my business will benefit from too.
Thank you Kirsty, I feel so grateful to have found you”
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