Trulery

Sarah, founder of Trulery, blends fashion psychology with handpicked vintage pieces — offering both a distinctive aesthetic and educational insight into personal style. She came to me looking for a modern, editorial-style Squarespace site that reflected her evolving brand and positioned her online shop as the entry point to her broader services.

Her goals were clear: create a warm, eclectic site that felt unique but was easy to manage, with an online store that could draw in new customers while introducing them to her work as a fashion psychology consultant.

We developed a full Custom Squarespace Website, including a shop, blog, and branded style guide. The result is a site that feels on brand for Trulery, edgy-chic, approachable, and smart — with a clean layout and colour palette that bridges fashion-forward visuals with warm, expressive branding. The structure makes it easy for Sarah to manage and grow her shop while integrating her content and services as the business evolves.